In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.One key aspect of the B2B buying journey is the awareness stage, where buyers become aware of a problem or opport

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.However, B2B marketers can serve the buyer's journey and decrease sales cycle times by aligning their efforts wit

In this compelling episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no more exists, and also various other truths concerning contemporary B2B marketing. We discuss just how the buying trip is currently totally fragmented and also the manner in which neighborhood structure can assist marketing experts retake control

Mark Donnigan: It's going terrific, Ben. I am so happy to be right here on your show.Ben: Absolutely. We're delighted to have you on the show. Specifically provided the relevance and the necessity of the subject we're going to be tackling throughout this discussion also, which is one that I believe is really under-discussed. One that might if not r

Mark Donnigan Marketing Consultant: Your audience no more wants you to buy their attention-- they desire you to earn it.This means list building techniques need to be overhauled throughout the market to better satisfy the requirements of target audience.The primary step in this development is to develop engaging material, and also the second is to